You can complete the audience experience by sending special offers and discounts at the right time and place, so they’ll be encouraged to visit your store rather than a competitor’s. Mapsted eliminates the need for GPS, BLE, or other IPS infrastructure to accurately locate people and assets. Indoor-outdoor transitions are made smoother by solutions such as Mapsted’s indoor navigation technology. People love when all they need is an app to plan a shopping trip from their own homes. That said, the biggest draw of in-store mapping has been its ability to save time. The store navigation app’s sensor fusion algorithms use micro-location to tailor experiences. It’s also about ensuring customers make sound decisions throughout their self-help journey. It’s an essential component of learning how to improve in-store experiences, product recommendations, and even hyper-personalized campaigns.Ī store navigation app is not only about melding offline and online insights to create a 360-degree shopping experience. As a result, direct access to more data points on individuals is now possible. Layering interactive content to touchpoints adds a digital touch to retail shopping. With most people habitually clutching smartphones, apps have become the de facto interface for experiencing and connecting with their surroundings.Ī Google/Ipsos report on online smartphone users says 63% of smartphone users are more likely to purchase from companies that offer relevant product recommendations via mobile sites or apps. In-store navigation apps direct customers to the products they want and show them how to get there. A successful map provides a large, easy-to-understand picture of your space. Customers and facility managers both benefit from store mapping because it ties together customer status, product experience, marketing events, and all the other important aspects of retail management. No, it’s not a physical map, but rather a digital map that visualizes people, assets, and operations. In-store mapping is a useful tool for increasing location awareness. So saying ‘yes’ to in-store navigation is the best way to achieve this outcome. A friendly and intuitive journey is crucial to a positive customer experience (CX) and robust retail revenue. Most certainly, shopping trips shouldn’t cost people time and peace of mind to fulfill their needs. There are lots of tools available to help you create a friendly and intuitive journey for your customers. If you’re thinking of fixes, that’s great – there are solutions. Sure, asking for assistance helps, but isn’t shopping supposed to be intuitive? The truth is – as stores yield to huge retail centers, intuitive facility use has taken a back seat. With the rise of superstores, size can and does overwhelm shoppers. If you dedicated one day to watching each shopper who enters your retail space, what would you see? Would they look flustered and confused, or focused and confident? Chances are, your in-store navigation strategies will determine your answer.
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